During a recent stay with friends in England I was appalled to see a cinema ad for Lloyds Bank, part of its £30 million “moments that matter” campaign which tries to imply that the bank has only its customers’ best interests at heart. How can the Advertising Standards Authority allow this so soon after the £28 million fine on the bank for foisting on 700,000 of its customers investment products they did not want or need?

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